The AI Platform for True Customer Understanding
AWE is an AI-native Customer Experience (CX) platform. We move beyond outdated surveys to build the engine that translates millions of customer interactions into actionable intelligence.
“The goal is to turn data into information, and information into insight.”
Carly Fiorina
Former CEO of Hewlett-Packard
Meet Our Leads
Jawaabi is guided by a partnership built on a shared passion for technology and a relentless drive to build a category-defining AI platform.
Jibrail Noon
Commercial Lead
Jibrail steers the company’s course, his focus fixed on how AI can transform customer relationships from transactional to predictive. He identifies long-term opportunities and ensures every decision aligns with our ultimate mission: to build the world's most intelligent CX platform.
Abrash Noon
Technical Lead
Abrash is the master architect of our core AI engine. Managing the company's technical heartbeat, he translates a bold vision into a tangible, powerful reality by implementing elegant and scalable solutions that serve as the foundation for our growth.
OUR PHILOSOPHY
Empathetic Engineering
We believe AI should be an extension of human empathy. Our platform is not just a data processor; it's an intelligence engine engineered to understand the nuance and intent behind customer feedback. Every algorithm is crafted to find the 'why' behind the 'what,' delivering clarity that feels intuitive and profoundly human.